Assignments & Activities
In the Beginning – The Office Days
I began my internship on May 18th. My original schedule was Monday and Tuesday from 9:00 am to 2:00 pm, and since I needed to complete a minimum of 25 hours a week, I would work three events or more during the rest of the week.
While being in the office, I would basically assist Power 96 event coordinators Alexis Cobos and former talent La Smooth, in updating the radio station’s upcoming events on the website, typing up the recaps --which is what we send to our clients after events--, assisting the listeners that would come in to the station after winning concert tickets on the air, and other additional office duties as well. Furthermore, I would help Sandy Funk, the Kiss Country event coordinator, in preparation with the summer long program, Get the Scoop on Reading. This event is coordinated by Kiss Country, and is sponsored by the Children’s Service Council of Broward and Blue Bell Ice Cream. In this event, in which I have become very familiar with, we attend to libraries with summer camp programs and preschools. There we hand out free books and ice cream to the children. In addition we have our guest reader Miss Frida, in which she takes the children on a “trip to Spain” with her story about Fernand the Bull. Also, caricatures join us and the children for an afternoon of preschool rhymes and dances.
Two weeks into my internship, Alexis Cobos, my supervisor pulled me aside and asked if I can please do more events for the two stations, seeing that I was doing so well in the other events. She felt that this way, I would get a better experience during the internship program, in addition to benefitting my career goals in public relations. I accepted the offer and so I began to do five to six events a week, and no longer worked at the office, unless it was necessary.
Event Types
Even though Power 96 is a “party station” and Kiss Country, is purely country music, their events are fairly similar. There are three different types of events. There are the live broadcasts, which are usually in one of South Florida’s nightlife hot spots, are fairly similar. Some of the places that we make frequent appearances –at times live broadcasts as well-- are at the Seminole Paradise at the Hard Rock Hotel and Casino; both stations make appearances at the Hard Rock. America’s Back Yard and Round Up are both in Ft. Lauderdale, giving 99.9 Kiss Country another place to call home. Here we basically have contest with our listeners and pass out prizes such logo shirts, CDs, etc. However if they do not win the contest, we still have free give a ways for them, such as a pen. We always want to make our listeners feel important and needed. In the end, you are always a winner with a Beasley Stations.
Other than club events, the stations also go out to the community and advertise for different products. For instance Power 96 goes out and does an event for Sunkist once a week, and Kiss Country does the same for Amp Energy drinks. Here we take out our prize wheel and also give out logo shirts and pens, sometimes Marlins tickets, but we add the soft drinks, so that everyone who approaches us will leave with at least a drink.
There are also events where we go to different stores and advertise for them. There are some that are regular events, and we do the usual contests and prizes, and then there are others in which are remotes. A remote is when a talent comes along with the street team and we broadcast live from the location and or the talent simply calls in to the station and advertise on air where we are, what we are doing and what we are giving away. A remote can also be a club event, if there is a live broadcast.
Giving Back to the Community
The BBGI stations are not only focused on entertaining and throwing some of Miami’s biggest parties and concerts, however, they give back to the community as well in charitable works. For example with the Get the Scoop on Reading which was previously mentioned. Also, Kiss Country has a yearly radiothon for Joe DiMaggio Children’s Hospital, in which I had the opportunity to participate in. Power 96 is too having a similar event in August with Miami’s Children’s Hospital, where the morning show raises money during a marathon for Radio Lollipop, a part of Miami Children’s Hospital. Such events help increase funds for important organizations, as our Hospitals and care for the Children. In addition to hosting radiothons, the Kiss Country promotion staff holds a summer campaign on the importance of recycling and its benefits for us and our Mother Earth; the Pledge program is being in the process to be made a yearlong campaign. We attend to schools and summer camps, as we teach them about recycling and give them the tools to do likewise, in their schools and homes alike.
I began my internship on May 18th. My original schedule was Monday and Tuesday from 9:00 am to 2:00 pm, and since I needed to complete a minimum of 25 hours a week, I would work three events or more during the rest of the week.
While being in the office, I would basically assist Power 96 event coordinators Alexis Cobos and former talent La Smooth, in updating the radio station’s upcoming events on the website, typing up the recaps --which is what we send to our clients after events--, assisting the listeners that would come in to the station after winning concert tickets on the air, and other additional office duties as well. Furthermore, I would help Sandy Funk, the Kiss Country event coordinator, in preparation with the summer long program, Get the Scoop on Reading. This event is coordinated by Kiss Country, and is sponsored by the Children’s Service Council of Broward and Blue Bell Ice Cream. In this event, in which I have become very familiar with, we attend to libraries with summer camp programs and preschools. There we hand out free books and ice cream to the children. In addition we have our guest reader Miss Frida, in which she takes the children on a “trip to Spain” with her story about Fernand the Bull. Also, caricatures join us and the children for an afternoon of preschool rhymes and dances.
Two weeks into my internship, Alexis Cobos, my supervisor pulled me aside and asked if I can please do more events for the two stations, seeing that I was doing so well in the other events. She felt that this way, I would get a better experience during the internship program, in addition to benefitting my career goals in public relations. I accepted the offer and so I began to do five to six events a week, and no longer worked at the office, unless it was necessary.
Event Types
Even though Power 96 is a “party station” and Kiss Country, is purely country music, their events are fairly similar. There are three different types of events. There are the live broadcasts, which are usually in one of South Florida’s nightlife hot spots, are fairly similar. Some of the places that we make frequent appearances –at times live broadcasts as well-- are at the Seminole Paradise at the Hard Rock Hotel and Casino; both stations make appearances at the Hard Rock. America’s Back Yard and Round Up are both in Ft. Lauderdale, giving 99.9 Kiss Country another place to call home. Here we basically have contest with our listeners and pass out prizes such logo shirts, CDs, etc. However if they do not win the contest, we still have free give a ways for them, such as a pen. We always want to make our listeners feel important and needed. In the end, you are always a winner with a Beasley Stations.
Other than club events, the stations also go out to the community and advertise for different products. For instance Power 96 goes out and does an event for Sunkist once a week, and Kiss Country does the same for Amp Energy drinks. Here we take out our prize wheel and also give out logo shirts and pens, sometimes Marlins tickets, but we add the soft drinks, so that everyone who approaches us will leave with at least a drink.
There are also events where we go to different stores and advertise for them. There are some that are regular events, and we do the usual contests and prizes, and then there are others in which are remotes. A remote is when a talent comes along with the street team and we broadcast live from the location and or the talent simply calls in to the station and advertise on air where we are, what we are doing and what we are giving away. A remote can also be a club event, if there is a live broadcast.
Giving Back to the Community
The BBGI stations are not only focused on entertaining and throwing some of Miami’s biggest parties and concerts, however, they give back to the community as well in charitable works. For example with the Get the Scoop on Reading which was previously mentioned. Also, Kiss Country has a yearly radiothon for Joe DiMaggio Children’s Hospital, in which I had the opportunity to participate in. Power 96 is too having a similar event in August with Miami’s Children’s Hospital, where the morning show raises money during a marathon for Radio Lollipop, a part of Miami Children’s Hospital. Such events help increase funds for important organizations, as our Hospitals and care for the Children. In addition to hosting radiothons, the Kiss Country promotion staff holds a summer campaign on the importance of recycling and its benefits for us and our Mother Earth; the Pledge program is being in the process to be made a yearlong campaign. We attend to schools and summer camps, as we teach them about recycling and give them the tools to do likewise, in their schools and homes alike.